I combine design, code and behavioural insight to create digital products and services that are useful, inclusive and human. From banks to dance communities, I take ideas from complex systems to real products.
Four projects: a dance learning platform I built and run myself, a bank’s app, a hospital pathway that became a national standard, and an award-winning hearing-aid companion.
Built a bespoke NFC check-in experience from scratch for the festival I run, where 400 dancers from 45+ countries arrive in Cádiz every year
The app I built for my international bachata dance event. 400 dancers from 45+ countries get a premium learning experience. It is now an online classes platform, where the design system lets me personalise the experience for each artist with little effort.
Read the case study →
1.8 → 4.6 App Store rating, by fixing onboarding, identity verification and complex servicing
TSB’s 2018 platform migration locked customers out of their accounts, days after I joined, and the rating had fallen to 1.8. I led the design response, built a team of seventeen and led the roadmap. We broke the key moments into smaller steps, made progress visible and shipped improvements incrementally.
Read the case study →
Reduced time to diagnosis from up to 12 weeks to 6 days
A redesign of the breast cancer diagnostic pathway, built with the clinicians who run it. Norway adopted it as the national standard.
Read the case study →
Designed a hearing-aid companion app that won six international design awards
Amplifon asked for an app to control a hearing aid. Research across Italy showed the hard part was the first weeks, so we designed the adjustment, not a remote control. Over 6,500 downloads in four months.
Read the case study →Opening the bonnet on my recent products: what I built, how, and what it means. My public code is on GitHub, and I’m happy to walk through the rest live.
I built a bespoke NFC check-in for Bachata Week Cádiz, where 400 dancers from 45+ countries arrive every year. Tapping the wristband opens a live pass that staff can check at a glance, so hundreds of people get in without anyone reviewing a bracelet or a tap.
The pass can’t be copied. Its colour, ring angle, glow and pattern are all calculated from the server clock, so every real pass shows exactly the same frame at the same moment. A screenshot or recording falls out of step within a second.
Artists sell their own courses on the platform, each on a site in their own brand: colours, fonts, corners and language, set in one file per artist. A new artist is a data change, not a rebuild. Three brands so far, all running on the same code.
An artist gave me his lesson videos. I took the transcripts, translated them and built the course content from them. Then I built a player for how dancers actually learn, and a way for students to get personal feedback from the artist, which they can pay for. Claude translates that feedback on demand: 325 reviews for under a euro.
Pulse is a three-day bachata festival in London. Three weeks before it opened, I took on its app: the wristband is the entry pass, tapping it opens your profile, and tapping someone else’s saves them as someone you met. Around it sit the schedule, the teachers and a ten-second way to tell the organisers how it’s going. Help comes first on the Info page. The report form lets you stay anonymous, and a team member can fill it in with you. A reported class post is hidden at once and sent to the organiser’s phone.
How I work: 2,100 commits since May in small pull requests, CI with typecheck, unit and end-to-end tests, and new features behind flags until they’re ready. The main repository is private while it holds participant data. The design system is public: the code and a live demo. I am happy to walk through the main codebase live.
I’m a designer who builds. I started as a developer at Opera Software, where I was employee 63 and worked on browsers for the Nintendo Wii and DS. I moved into design, then spent a decade in financial services leading customer experience. AI made shipping fast, so I went back to building.
Bachata Connect, the platform I built and run, is used at live festivals. I work in small pull requests with tests and CI, and the design system is public.
I care most about products where behaviour matters more than features: money, health and community. I have just finished an Executive MBA at Warwick Business School on why people avoid dealing with their money. I speak Spanish, English, Italian and Norwegian.
I’m looking for a small, ambitious team that wants someone who can design the thing and ship it.
Keynote at CX Circle by Contentsquare, About banks and other dinosaurs: watch the talk → read the article →